Heineken Brand Store

An extension for the brewer as a lifestyle brand

Special materials

For the international store of one of the world's best-known beer brands, special architects and products were needed to ensure the entire installation was on-brand.

Architectenburo Tjep designed a floor that was inspired by breaking ice.

Freeze

The technique developed for use in these types of projects is described as Senso Freeze. With this technique, images and designs in the floor are "frozen". The architect has complete freedom of design and can also work to create a theme.

Crystal

Important for this technique was the development of a crystal clear binder. In our field, that is the hardest thing there is. Additives that provide nice flow, good de-airing and elasticity affect the clarity. But we love a challenge!

Focus

One of our company goals is that all development work is channelled into products with high aesthetics, not just performance. This focus on quality ensures that we are the best in our field.

Building the Brand

The legacy of Freddy Heineken continues unabated, and Heineken presents itself increasingly as a lifestyle brand. Besides the famous beers in green bottles, you will also find at "Heineken The City" T-shirts, caps and other items. They even asked designer Daryl van Wouw to style Heineken special All Stars. We were delighted to be a part of this journey.